Bold Brow By Dani is a Toronto based microblading specialist who was looking to redesign her logo and overall brand strategy to coincide with her current company vision. We went through stages of brainstorming and ideation to reach a direction that included her own hand drawn microbladed brow that was digitally interpreted for the logo.
The new logo represents the strength behind the female driven brand and also gives a taste of what a microbladed brow could look like. It's clear and succinct in its direction, making it easy to understand and recognize. Creating the business card and aftercare card came fluidly as we had established her colour palette as pale nude with white and grey accents. Currently, we are working on the website as the next phase of the branding project.