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Apprentice Branding

An internal and external facing document that assisted in creating a cross-functional resource that encouraged open communication between the company and its communities. This project focused on collaborative research and interviews with internal staff in order to determine the best methodology to create a document that would work for internal staff as an everyday reference for project management and also as something that could be handed out or shown to the public during research stages of water-siting. With the intent of being more transparent as a company and sharing the entire process of water siting to the public, the informative brochure helps take away the stigmas surrounding public involvement during water-siting phases.

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I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.

I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.

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